Opticon

Before, during, and after consequential events

Event intelligence for Fortune 500 communications leaders.

Opticon embeds with corporate communications teams during conferences, launches, earnings, and major announcements—preparing executives, monitoring coverage and competitors, and delivering source-linked recommendations while decisions remain open.

Discuss an event Explore the capabilities
A full auditorium gathered for a consequential corporate event

What Opticon does

One advisory partner across the event lifecycle.

Decision

Who should meet which reporter—and what should each executive be ready to answer?

We research recent bylines, prior-event criticism, podcasts, public posts, and recurring skepticism; anticipate likely questions; and match each conversation to the executive and approved proof best suited to answer.

Reporter readiness Conversation brief For communications staff and spokespeople

Reporter context

Recent coverage, prior-event criticism, podcasts, and public posts reveal recurring questions and likely pressure points.

Questions to prepare

Anticipated questions are mapped to approved proof, known limits, and technical follow-up.

Spokesperson match

Each priority conversation is matched to the executive with the strongest authority and evidence.

Team receives

Reporter field guides, question maps, proof points, and executive–reporter pairing recommendations.

Decision

What changed in coverage or the competitive narrative—and does the team need to act?

We monitor verified press coverage, priority journalist and executive posts, competitor announcements, and emerging frames. We verify each source, explain what matters, and recommend whether to amplify, clarify, route, follow up, respond, or hold.

Live event window Coverage and competitor counsel Delivered in Webex or email

Verified development

Original coverage, priority posts, and competitor announcements are checked at the source.

Assessment

The assessment states what changed, why it matters, how certain the interpretation is, and what remains unproven.

Recommended action

Amplify, clarify, follow up, route to an expert, respond, or hold—based on the available evidence.

Team receives

A source-linked recommendation with the assessment, next action, owner, and limits—delivered while the team can still change the interview or follow-up plan.

Decision

Which intended messages appeared independently—and which evidence can the team use again?

We assess earned media, social, audio and video, analyst and executive coverage, and AI-generated answers. Original reporting is separated from copies and amplification so the strongest attributable evidence can be reused with confidence.

Post-event evidence Message performance record For the next cycle

Independent pickup

Original earned, social, audio/video, analyst, and executive evidence is separated from copies and amplification.

Message strength

Messages are assessed by independent support, specificity, attribution, skepticism, and channel.

Recommended use

The strongest quotes and proof are retained with their original source and qualification attached.

Team receives

A message scorecard, reusable evidence library, analysis of which session messages appeared in coverage, and an assessment of how the company appears in AI-generated answers.

When the work happens

Before, live, and after—one continuous engagement.

Opticon supports flagship conferences, launches, earnings, major announcements, executive appearances, and competitor-led moments.

Before

Prepare each priority reporter conversation.

Your team receives

  • Recommended executive–reporter pairings
  • Reporter preparation dossiers
  • Prior-event objections, likely questions, and proof maps

Live

Advise while the team can still act.

Your team receives

  • Live press and reporter-social alerts
  • Competitor narrative and response briefings
  • Press-release pickup and post-earnings readouts

After

Turn the event record into evidence for the next cycle.

Your team receives

  • Event message-resonance analysis
  • Priority-message coverage evidence
  • Executive interview impact and AI-search visibility
A major corporate event viewed from a full auditorium
Across one consequential event window
Before Reporter intelligence + executive preparation
Live Source-linked counsel while decisions stay open
After Message resonance + reusable evidence

Case study

How we supported a Fortune 50 communications team at its biggest event of the year.

An anonymized look at the reporter intelligence, live event counsel, and post-event evidence delivered across one priority event.

Fortune 50 event · Selected work View case study