Hard data work for Fortune 500 communications teams.

Measurement and large-scale aggregation, answered in days. Delivered as one executive-ready artifact.

What we get hired for

The hardest comms questions on your team's desk that don't fit anywhere else.

Two recent engagements.

Company names changed. Outlets, methodology, and findings unchanged.

A Fortune 100 enterprise tech company asked whether their new AI-infrastructure message was landing in Tier 1 earned media.

Heading into FY26 Q2 board prep. Two deliverables came out of it.

F100
VP of Corporate Communications
Fortune 100 enterprise tech
January 2026
Hey, we're heading into board prep and I need real evidence on whether our new AI-infrastructure message is actually being adopted by Tier 1 reporters this quarter. Something I can hand the CEO.
Jan 8 · 10:14 AM
Absolutely. We'll make you a 10-page scorecard: pull-through rate, peer conversation share, risks, executive voice breakdown. Ready before your flight.
— OpticonJan 810:22 AM
Below · what we built
AI CONVERSATION SHARE

Company A leads its near-peer set in the Tier 1 AI infrastructure conversation.

Share of entity mentions across Tier 1 AI infrastructure articles (outlet influence score ≥ 50).

FULL FIELD · 21 companies
4,936
Tier 1 AI infra
  • Peer 1 23%
  • Peer 2 18%
  • Peer 3 17%
  • Peer 4 8%
  • Peer 5 7%
  • Peer 6 6%
  • Company A 5%
  • Others (14) 16%
NEAR PEER · 9 competitors
1,182
near peer
  • Company A 26%
  • Peer 7 25%
  • Peer 8 17%
  • Peer 9 8%
  • Peer 10 7%
  • Peer 11 7%
  • Peer 12 6%
  • Peer 13 3%
VS PEER 10
VS PEER 9
VS PEER 11
F100
VP of Corporate Communications
Fortune 100 enterprise tech
December 2025
Between this deck and the next read, I need something that pings me when reporters move beats, when coverage spikes or drops, and when we need to act fast. Right now my agency does that and bills me a million a year for it. Can you stand up something that lives in our channel and runs on its own?
Dec 3 · 4:42 PM
Yes. Slack channel, 7 AM Pacific weekly digest. Real-time anomaly alerts when coverage moves, with the agent's reasoning attached so your team knows what to do, not just that something happened. Built on the same corpus as the deck. Webex or email if you'd rather. We'll wire it up alongside the Q2 build.
— OpticonDec 35:01 PM
Below · what we built
Thread · Narrative shift: Company A News +34%
3 replies·Last activity 7:09 AM
O
OpticonAPP7:02 AM
News volume +34% vs baseline. Sentiment +0.71. Open the breakdown ↓
O
OpticonAPP7:04 AM
Why the spike happened

Three articles within 6 hours of the edge-fabric press release adopted Company A's framing as the article framing, not as a quoted claim. Bloomberg opened with "the company that owns the inference layer." BBC led with "behind some of the critical IT infrastructure enabling day-to-day use of AI." Reuters framed the launch as "the network is the AI factory."

Peer 2 was named in two of the three pieces but as the alternative ("for cloud-native workloads"), not as the leader. That positioning carried into the Tier-2 reprints — 18 of 22 mid-tier pickups inherited the Bloomberg framing within 24 hours.

Bloomberg
"Company A is the company that owns the inference layer."
Lead paragraph · 0.91 fidelity
BBC
"Behind some of the critical IT infrastructure enabling day-to-day use of AI."
Headline · 0.86 fidelity
Reuters
"The network is the AI factory."
Subhead · 0.78 fidelity
What to do in the next 4 hours
  1. Have CEO seed the Bloomberg framing on LinkedIn before 11 AM ET. Expected 1.4×–1.7× lift on second-day reprints.
  2. Brief the new senior editor at the digital trade (flagged in this Monday's Reporter Moves digest) on the edge-fabric story before their next commentary cycle.
  3. Skip the proactive Peer 2 comparison statement. It would re-elevate them by name.
Analyzed 47 articles · 1.8s · Sonnet 4.6

A Fortune 100 compute leader needed partner-safe document review for a global summit, and a weekly read on whether AI chatbots recommend the brand.

Five Fortune 100 partners coordinating a joint launch. Two deliverables came out of it.

F100
VP of Corporate Communications
Fortune 100 enterprise compute
March 2026
We're coordinating a joint summit release with five partners. Today we're doing redactions by hand in a Google doc, one version per partner, paste-and-delete. One slip and a partner sees another partner's section. At five it's already chaos. At our big product events it's twenty-plus. Can you build something that handles the redactions and approvals in one place?
Mar 2 · 9:08 AM
Yes. One source doc, five partner views, per-section comments, per-partner review links, one send queue. Each partner only sees their own section. Before summit week.
— OpticonMar 29:31 AM
Below · what we built
app.useopticon.com / partner-docs / summit-exec-quotes
Company B AI Summit 2026 – Partner Executive Quotes
Default Shared

SAN JOSE, Calif. – Company B today announced expanded partnerships with leading global integrators and enterprise software providers to accelerate the deployment of production-grade AI across regulated industries. The following executive quotes have been cleared for inclusion in the joint press release distributed under embargo to Tier 1 outlets, scheduled to lift at 8:00 AM ET on Monday, January 22.

EMBARGO · Material is under review by partner communications. Do not distribute externally before 8:00 AM ET, January 22. Partner-specific content is redacted based on the reviewer's organization. Internal-only content (this notice, the Q&A appendix, and the recipient roster) does not appear in any partner-facing share link.

"Enterprise AI has moved from experimentation to operational reality, and Partner A is helping the world's largest organizations make that transition. Company B's enterprise AI stack, combined with our industry expertise and our delivery platform, gives our clients a fast, proven path from AI pilot to AI-powered business transformation at global scale."
Chair and Chief Executive Officer, Partner A
"Our clients demand trustworthy AI: not just powerful, but safe, governed, and production-ready. Company B's platform gives us the technical foundation; Partner B brings the sector depth and compliance rigor that turns an AI experiment into a board-approved initiative. Together, we are operationalizing AI inside the regulated industries that need it most."
Global Chief Executive Officer, Partner B
"Partner C Business AI is transforming how enterprises operate. Our partnership with Company B embeds generative AI deep into the business processes that run the world's largest companies, at the speed their business requires. Production-grade AI is no longer a future state. It is the operating model for the next decade of enterprise software."
Chief Executive Officer, Partner C
"Our enterprise platform combined with Company B AI supercharges Partner D's AI agents, enabling employee and customer experiences that feel like the future of work, delivered today. We are seeing Fortune 500 customers deploy Partner D AI agents in weeks, not quarters, with measurable productivity outcomes inside the first review cycle."
Chair and Chief Executive Officer, Partner D
"Our $2B investment in AI over the next three years is anchored by strategic platforms like Company B's. Partner E clients are not asking whether to adopt generative AI. They are asking how fast they can put it into production safely. That is the problem we are solving together, with the technical depth and the strategic frameworks to do it at scale."
Chief Executive Officer, Partner E

Internal-only briefing notes for Company B's comms team. Includes anticipated reporter questions on partner overlap, GPU allocation timing, regulatory posture, and competitive flanking. Three pre-cleared statements per topic, with the Press team's preferred attribution. Not visible in any partner share link.

F100
VP of Corporate Communications
Fortune 100 enterprise compute
February 2026
Every board meeting now has someone asking whether AI chatbots recommend us. I need a real answer, weekly, per provider, not marketing spin from one vendor. Something we can run against the peer set.
Feb 18 · 2:07 PM
We'll stand up a benchmark. ChatGPT, Claude, Gemini, Perplexity, Grok. Buyer-intent prompts, weekly. Ranked against peers, with gap analysis. Emailed to your inbox every Monday for the quarter, then we read the trend together and decide what to keep running.
— OpticonFeb 182:24 PM
Below · what we built
app.useopticon.com / aeo
AI SEARCH · BUYER INTENT QUERIES

When a prospect asks an AI chatbot in the category, how often does Company B come up?

56%Company B · mean across providers▲ 8 pts vs. prior run
5providers tested
22brands detected
Grokweakest provider · 31%
PROVIDER COMPARISON · recommendation rate
BrandChatGPTClaudeGeminiPerplexityGrok
Company B71%64%52%63%31%
Peer 162%48%68%41%29%
Peer 244%39%37%32%18%
Peer 333%31%41%22%14%
Peer 412%9%17%8%6%
How it works

Senior operators only. No analyst pyramid.

Built on our own data infrastructure: 30,000+ journalists tracked, full-text earned media corpus, AI-chatbot benchmarking, social and earnings transcripts.

Confidentiality

NDA by default. Client identities never appear in marketing. The two engagements above are real, with company names changed and outlets unchanged.

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